The challenge: source AI professionals
A seamless user experience (UX) is crucial in online retail. Yet, this firm’s supermarket client found its customers spent an average of 30 minutes to complete a grocery shop on the website. The reason? It unintentionally complicated the path to purchase, causing a high cognitive load that drove up the time on site.
Resolving the problem was a priority. The ask? An AI-powered solution streamlining the purchase process. Delivering a solution of this nature required a highly skilled team of professionals. But with onshore teams at capacity and local AI talent in short supply, offshore outsourcing was the only option.
The solution: build a development team in India
The firm engaged Outsourced as it was confident hard-to-find AI professionals would be found. Additionally, having a dedicated account manager and fully managed operations provided complete peace of mind.
Outsourced helped source a development team in India capable of working with the firm’s onshore staff asynchronously. Seven roles, each with an important role to play, spanned AI/ML engineering, front-end and back-end development, UI/UX, DevOps, and management.
The team got to work the moment they came on board. Rapid-fire design, prototyping and testing produced an intelligent AI model trained to preload customers’ shopping baskets based on their behavioral patterns and purchase history. This minimised user effort, subsequently streamlining the path from first click to order confirmation.
The business impact
It took no time to resolve the retailer’s challenge. Nitesh Gupta at Outsourced, who leads the team, says it came down to great collaboration.
“Working closely with the onshore team, we navigated through the complexities of AI model development and integration, ensuring that each phase aligned with our performance and accuracy goals,” says Nitesh. “Our iterative approach to training and optimizing models proved effective, all while maintaining budget adherence.”
“The collaboration between developers, AI specialists, and stakeholders was seamless,” he adds. The firm's point of contact couldn’t agree more.
“You guys have been fantastic," said the client, who wished to remain anonymous. “The wider team have been very complimentary about their remote teammates, so good news all around! We look forward to continuing to grow, win, and learn together with Outsourced.”
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