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Acidgreen's exceptional Philippines development team goes above and beyond

Ecommerce agency Acidgreen's brand logo

Industry

Marketing

Challenge

This rapidly scaling ecommerce agency changed its view of offshore staffing thanks to a highly skilled Philippines development team.

Results

Secured expertise outperforming local talent and grew its team to 25+ staff.

ROLES SOURCED

Web Developer, QA Tester

“We have built a strong culture with the staff in Manila, and they are simply part of our in-house team. I have been lucky enough to spend time in Manila with our developers, and not only are they an integral part of Acidgreen, but they are also a joy to work and spend time with.”

James Lowe

Senior Technical Consultant, Acidgreen

Acidgreen's Australian team stands alongside a branded banner inside their Sydney office.

Meet the client

Acidgreen is an award-winning full-service ecommerce agency offering premium web design, development and marketing services. The company initially engaged Outsourced in 2010 for their offshore staffing requirements. Now, they have a team of over 25 talented professionals at our Manila office who support Acidgreen’s staff in Sydney, Australia.  

We spoke to Acidgreen’s Senior Technical Consultant, James Lowe, for insight into how they made offshore staffing a success. 

 

The challenge: finding high-performing developers 

“As a developer for over 18 years and technical consultant and project manager for the last ten years, I have worked with many developers under various outsourcing models, some with limited access,” explained Lowe. “The main issues have always followed a similar thread: the time zones, language barriers, terrible code quality, laboured management processes, and zero accountability.” 

When asked about how outsourcing worked for Acidgreen before partnering with Outsourced, Lowe recounted frustrations. 

“I would have regaled a tale along the lines of; ask for X, Y, and Z, and you will wait two weeks to get X,” said Lowe. “A week later, after your time has been invested in feedback, you will receive Y, but no Z. X will now be broken and takes another iteration to fix. This painstaking process is the norm for many outsourcing models.”

But Lowe found that Outsourced's global staffing model was the exception to the rule. 

The solution: Outsourced developers

Finding high-quality developers was more important than perfect time zone alignment, so Outsourced scoured the globe in search of staff with proven technical and soft skills. Only the top 1% of talent would suffice. A few Philippines-based developers were recommended, and after vetting the shortlist, Acidgreen quickly onboarded a small team — which has since grown into multiple technical teams. 

Acidgreen’s offshore team members work from the Outsourced Manila office, each reporting to a manager in Sydney who communicates with them daily using Slack. There are also weekly work-in-progress reports and regular in-person meetups between the Philippines and Australia. These methods heighten communication and support team cohesion, despite staff typically operating in different time zones. 

The business impact

Lowe recalled the difference in staffing quality was clear when compared with developers sourced from other companies.

“Having worked with many developers over the years, I can honestly say that the staff we work with at Outsourced are as good, if not better, than local developers,” he said. “This is based on technical ability alone. 

“However, the quality of a developer’s code is only part of the solution," Lowe continued. "A great senior developer can not only code but also communicate and collaborate with other developers and project managers. Our team in the Philippines are fluent in English and are effective communicators, which is essential in virtual communication.”

Outsourced helps you hire and retain the top 1% of talent worldwide, with world-class managed operations supporting your success. Talk to a staffing specialist today — or estimate your monthly savings on popular roles using our calculator below. 

Discover how much a Philippines development team could save you